Screen time that makes them smarter

Bumi is an AI companion that gently interrupts scrolling habits and asks questions that build critical thinking, self-awareness and emotional intelligence.

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Help shape Bumi as he develops

See Bumi in Action

The Problem We’re Solving

Every day, children absorb hours of content, repeating it, believing it and sharing it without ever stopping to ask whether it's worth thinking about

3.6 hrs

Average daily screen time for children under 8, leading to decreased physical activity.

53%

Of parents report regular "screen time meltdowns" when it's time to put devices away.

75%

Of educational apps use predatory mechanics that create digital dependency early on.

Two ways to bring Bumi home

Whether you start with the app or go all in with the robot, Bumi works toward the same goal, a child who thinks before they scroll

App - smarter screen time

The app works wherever your child's phone does. The focus is building the habit of critical thinking so your child doesn't just consume content, they question it.

Robot - less screen time

Research shows children naturally disengage from screens when a responsive physical companion is present. Bumi draws your child into the real world through play and movement.

Meet Bumi

Pause Triggers with Reflective Questioning

Instead of telling kids what to think, Bumi asks questions that make them think for themselves, building the habit of pausing, questioning, and forming their own opinion before scrolling on.

Age-adaptive Mode

Bumi adjusts as your child grows asking harder questions, giving more autonomy, and evolving from playful companion to thoughtful coach between ages 8 and 15.

Parent Dashboard

Tune Bumi to your child. Adjust pause frequency, question intensity, and screen limits anytime, all from one simple dashboard.

Bumi on the Move

Bumi doesn't have to stay on your screen. Dock your phone onto his body and he walks right into the real world, unlocking a whole new dimension of features

Bumi initial state

*Initial state of Bumi

Your phone's camera becomes Bumi's eyes

Touch sensor shell

Motor joints, what makes him move and waddle

Mounting dock for your smartphone

Type C
Charger behind

Bumi can be landscape or portrait

Bumi robot

Smart Companion

Place the phone on Bumi, and he watches with your child, detects low-quality content, and prompts simple questions to turn scrolling into thinking.

Times up!

Bumi can be set to run away when child’s screen time is up. Get your child moving to chase him down!

Bumi reacts

Beyond his expressive face, Bumi can respond to being picked up, pet or squeezed, reacting in the moment like a companion that actually knows you.

Our Product

Bumi the App

Everything your child needs to build healthier screen habits

Starting at around $10/mo Notify Me

Features

  • Gentle pauses break scrolling at set intervals
  • Prompts simple questions to encourage reflection
  • Works with Screen Time & Family Link
  • Parent dashboard controls limits & frequency
  • Adapts with your child (ages 8–15)
  • Privacy-first: no tracking or logging

Best for: Families who want to start with screen time that actively develops their child's thinking.

Bumi the Robot

Get Bumi the Robot + 1 year premium subscription included

Starting at around $499 Notify Me

Features

  • Gentle pauses break scrolling at set intervals
  • Prompts simple questions to encourage reflection
  • Works with Screen Time & Family Link
  • Parent dashboard controls limits & frequency
  • Adapts with your child (ages 8–15)
  • Privacy-first: no tracking or logging
  • Responds to touch and interaction
  • Encourages real-world play
  • Expressive, companion-like feedback
  • Supports focus during homework

Best for: Families who want to actively reduce screen time alongside building better habits.

Why choose Bumi?

Backed by Research

Bumi is built on Socratic Questioning, a research-backed method proven to help children examine their own thinking, challenge assumptions, and develop critical reasoning over time

Teaches, not controls

Most screen time tools block or restrict. Bumi does something harder, it teaches children to make better choices themselves, building digital literacy that lasts beyond any parental control

Built for the long game

A child who learns to pause and question at 8 carries that habit into their teens and beyond. Bumi isn't a fix for today's screen time, it's an investment in how your child thinks

FAQs

What makes Bumi different from just setting screen time limits?

Screen time limits control how long your child is on a device. Bumi works on what happens during that time — teaching them to pause, question, and think critically about what they're watching. The goal is a child who makes better choices, not just one who stops when the timer goes off.

How does Bumi know what my child is watching?

Bumi Smart AI reads how they're watching. Scroll speed, app switching, and session length give it enough signal to know when passive consumption has set in and it's time to pause

Is my child's data private?

Bumi is privacy-first. We don't track viewing history, log conversations, or store personal data beyond what's needed to run the app. No data is ever sold or shared

What age is Bumi designed for?

Bumi is built for children aged 8 to 15. The questions and level of autonomy adjust automatically as your child grows and its teachings stays relevant long after.

When will Bumi be available, and what does registering interest mean?

Bumi is currently in development. By registering interest you're not committing to a purchase, you're letting us know you'd want this for your family. We'll only reach out when there's something worth sharing.

Help us shape Bumi

Leave your email below to register interest and be the first to hear when Bumi is ready. No spam, we'll only reach out when it matters.